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    Custom Outreach Pipeline

    Do you want to grow from 4 to 5 meetings per month to 30+ meetings and at least 1 contract?

    We build a customised outreach system that curates a detailed, qualified lead list (by suburb and the services each account actually offers), then drafts on-brand messages, manages follow-ups, and routes replies through a clear reply-handling workflow. Built for relevance, consistency, time savings, and measurable learning, not volume for its own sake.

    Book a discovery callPrice: Scoped after discovery.

    Who it's for

    A good fit if

    • Founders and operators who know who they want to talk to, but don't have a consistent way to start those conversations
    • Teams that care about reputation as much as pipeline
    • Anyone who wants outreach to produce learning. What lands, what doesn't, and why. Not just activity

    Not a fit if

    • Teams looking for high-volume, untargeted sending
    • Anyone unwilling to honour opt-outs or keep lists clean
    • Businesses without a clear offer or a defined audience

    What you get

    • Offer positioning: niche down and align specific offers to specific prospect types
    • A curated, detailed lead list, qualified by suburb and the services they offer, to lift reply rates
    • Active collaboration (Slack/WhatsApp/Telegram)
    • End-to-end outreach workflow setup
    • Reply handling and lead routing
    • A testing-phase review of about 1.5 minutes per email. You approve, we do the rest
    • Light training and handover

    How we work

    1. We niche down and align specific offers to specific prospect types. Then we curate a tightly qualified list (by suburb and the services each account actually offers) so every message is relevant and more likely to earn a reply.

    2. We collaborate actively to unpack business nuances and define target segments. We can do this in Slack, WhatsApp, or Telegram. We capture decisions as tickets and follow up straight away.

    3. We shape a messaging framework and personalisation guidelines so every note sounds like you.

    4. We set up the end-to-end workflow: outreach, follow-ups, and reply routing. During the testing phase, you review each email in about 1.5 minutes. We handle the rest.

    5. We review what's working each week and adjust, so the system gets sharper over time.

    6. We train your team and hand over a process you can keep running.

    How we keep outreach respectful

    • Respectful outreach. We only contact people who are a genuine fit, with a reason to write.
    • Clear opt-out handling. Every sequence includes a straightforward way to say no, and opt-outs are honoured promptly.
    • Brand-safe messaging. Copy stays in your voice and never trades reputation for replies.
    • Privacy-first. Contact details are treated as confidential, not a list to be worked as hard as possible.
    • List hygiene. Accounts are curated in detail by suburb and services offered, and stale, irrelevant, or unwilling contacts are removed. Quality over volume.

    What the message looks like

    Same intent. Different list, different sentence. On the left, a merge-tag blast. On the right, a note written because we already know the suburb and the services they offer.

    Typical outreach
    To
    {{FirstName}}
    Subject
    Quick question about {{Company}}

    Hi {{FirstName}},

    I noticed {{Company}} is growing fast. We help businesses like yours and I'd love to chat.

    Would you be open to a quick call this week?

    Best,
    Generic SDR

    Placeholders, a pitch, a request for time. Easy to ignore, and easy to treat as promotional.

    Custom Outreach Pipeline
    To
    Mia Patel
    Subject
    Fitzroy strength coach: quick question

    Hey Mia,

    Saw you're based in Fitzroy and focus on small-group strength training and 1:1 coaching, not a generic "online fitness" offer.

    One pattern we keep hearing from coaches in the inner north is that enquiries come in, but follow-up slips when the week gets busy.

    If a short note on a simple follow-up rhythm for Fitzroy-based coaches would be useful, I'm happy to send it. If not, reply stop and I won't write again.

    Thanks,
    Su

    Qualified by suburb and services offered. Specific, easy to decline, written in the client's voice. Review takes about 1.5 minutes.

    Example only. Messages are drafted from your curated list and approved by you before anything is sent.

    An early client test

    In one client test: 88 messages sent in 2 weeks → 3 opt-ins (3.4% opt-in rate) and 3 opt-outs (3.4% opt-out rate), 6.8% total response rate.

    88
    messages in 2 weeks
    3.4%
    opt-in rate (3 opt-ins)
    3.4%
    opt-out rate (3 opt-outs)
    6.8%
    total response rate

    Results vary. This is an early sample from one client test, not a typical or guaranteed outcome. The focus is on quality conversations and iteration, not volume.

    What do you need from us?

    A clear sense of who you want to reach (including suburbs and the services that matter), what you offer, and examples of how you already talk to customers. We'll help you niche down and align specific offers to specific prospect types, then draft from the curated list. We'll also work with you in Slack, WhatsApp, or Telegram to unpack nuances, define segments, and create tickets for fast follow-up. During testing, plan on about 1.5 minutes per email to review and approve. We curate the list, draft, follow up, and route replies. We'll confirm the exact list in discovery.

    Start with a conversation

    Book a discovery call to see if this fits. If this isn't the right approach for your business, we'll tell you.

    Book a discovery callView all services